It was to be the Latin American version of the Charles Dickens’ classic, a Tale of Two Cities. For Gustavo Lopez, vice president of Legal for Discovery Networks, Latin America and U.S. Hispanic, the discussion he was to lead at WorldCity’s Government Affairs Connections gathering on Feb. 26 was going to be about Buenos Aires and Bogota. More specifically, he wanted to talk about how utterly different was Discovery’s experience in working through knotty challenges with government regulation — this group might prefer the term intervention — in Argentina and… Read More
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Nortel's Roberto Ricossa will work with LAN's Bertha Merikanskas and A&E Ole's Cesar Sabroso on the Marketing Connections advisory board.
Nortel's Ricossa joins WorldCity's Marketing Connections Advisory Board
WorldCity announced today that is has appointed Nortel’s Roberto Ricossa to serve as one of the first three members of the Marketing Connections Advisory Board.
At the same time, WorldCity accounced it has appointed two other members to the Marketing Connections Advisory Board, Bertha Merikanskas of LAN and A&E Ole Network’s Cesar Sabroso, and three members each to the HR Connections Advisory Board, the Government Affairs Connections Advisory Board and the CEO Club.
Ricossa and the other 11 board members will be responsible for overseeing the growth and projection of their specific event series, all relatively new, and in helping WorldCity create the first “Best Practices Manual” for multinationals, with a heavy emphasis on Latin America.
“We are excited to be getting Marketing Connections off the ground,” said WorldCity President Ken Roberts. “We are particularly pleased that Roberto has agreed to help us make the event series as good as it can be and help us on our efforts to pull together a best practices manual, which will believe we will of terrific value to the entire multinational community in South Florida
“Putting together a telecommunications company, an airline and a media company should make for some interesting discussions, to be sure.”
Marketing Connections is held six times per year and open to anyone overseeing marketing for a multinational with either South Florida operations or an interest in Latin America. HP is the sponsor.
The advisory board members for the CEO Club, which is also held six times per year for the top person at each of the roughly 1,100 multinationals in South Florida, are Liz Alicea-Velez of Western Union, James Hogan of Medtronic and Henry Martinez of Discovery.
As is the case with most of the board members, the three oversee Latin America and, in some cases, have additional responsibilities.
The three board members for Government Affairs Connections, which is open to public policy officials at South Florida multinationals, are Don Johnson of FedEx, Rafael Jaen Williamson of Chevron and Malvina Longoria of MasterCard.
The three chosen to serve on the HR Connections Advisory Board are Laura Quevedo of Diageo, Carlos Hernandez of American Airlines and Zulay Ciffoni of Canon.
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