Avaya was a sponsor of the 2003 World Cup, hoping to take advantage of one of the largest global audiences. “A lot of people thought we were a Chinese watch manufacturer,” joked Andrea Padilla, the marketing director for Avaya’s Caribbean and Latin America operations, at WorldCity’s Marketing Connections event on Jan. 22. “It told us we had an issue.” Padilla was the discussion leader at the event, which is held six times per year and sponsored by HP. It is exclusively for marketing directors working for multinationals in South Florida.… Read More
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WorldCity is a media company focused on the impact of the global economy on local communities, local businesses and globally focused executives.
It has two large databases: one of more than 1,100 multinationals in South Florida and the second a repository of more than 15 years of import-export trade data on more than four dozen Customs districts, more than 240 countries and thousands of imports and exports.
Founded in 1998, WorldCity’s primary focus is on the Greater Miami area and the multinationals there but its reach extends to the rest of the United States and globally through a wide variety of import-export trade publications and the data.
In South Florida, WorldCity hosts more than three dozen events annually for the top multinational business leaders. Those event series include Global Connections, founded in 2001; the CEO Club, an exclusive gathering for the top executive at a South Florida multinational, founded in 2006; Trade Connections, founded in 2005, for the $90 billion import-export community; HR Connections, founded in 2008 for the top human resources officials at South Florida multinationals; Government Affairs Connection, also founded in 2008; and Marketing Connections, being launched in 2009.
WorldCity also compiles and updates a Who’s Here database of more than 1,100 multinationals from more than 50 nations around the world, with 125,000 employees in South Florida and overseeing 600,000 employees and $221 billion in annual revenues worldwide.
WorldCity’s interest in import-export trade led in 2000 to the first annual publication of Miami TradeNumbers. That publication led to a host of other annual publications: Los Angeles TradeNumbers, Houston TradeNumbers, Georgia TradeNumbers, U.S. TradeNumbers, Americas TradeNumbers, China TradeNumbers, South Koera TradeNumbers, Boston TradeNumbers, New York TradeNumbers, New Orleans TradeNumbers and Perishable TradeNumbers.
The company has a sister website for import-export trade data, http://www.tradenumbers.net, which includes a map of the world with up to 16 years of U.S. trade data for all the world’s countries and all Customs districts.
WorldCity was founded by Ken Roberts, a veteran journalist and entrepreneur. Roberts worked at a wide variety of newspapers in a variety of editorial functions, the last being the Miami Herald, before launching South Florida Parenting. Roberts sold South Florida Parenting to the Tribune Co., before starting WorldCity.
Roberts speaks regularly to local organizations and Fortune 500 companies about globalization, international trade and multinational operations. He serves or has served on many of the leading business and community organizations in Miami, including the Beacon Council and the Greater Miami Chamber of Commerce.
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