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South Florida Executives

Segre founded the group and was re-elected to lead it.

Lexi Segre

Axiss Advertising President

Lexi Segré, principal of Miami-based Brand-Blaze and Axiss Advertising, was re-elected president of the Global Creative Network at the group’s annual meeting in San Juan, Puerto Rico. This will be her second two-year term as head of the organization she founded in 2007.

The seven member agencies are La Factoria (Argentina), BMD & Asociados (Colombia), Magik (Dominican Republic), Grupo FGP (Panama), Coimagen (Peru) and ViceVersa (Puerto Rico). Axiss Advertising is the network’s Miami presence.

GCN serves clients who plan to expand into new markets, and support those who want to reach specific targets anywhere in the world. The benefits are substantial and particularly useful in today’s challenging economy,” said Segré.

The network’s member agencies serve clients such as Abbott Labs, Alpina, Bacardi, Banco Interamericano, Carrier, Golds Gym, Hard Rock Café, Hertz, Nestle, Sony, Universal Studios and Western Union.

Currently vice-chair of the Greater Miami Chamber of Commerce’s marketing committee, Segré is a past-president of Women in International Trade’s Miami-chapter and is active in the University of Miami’s Business School mentor program.

The Latest From "Government Affairs Connections"

Latin America 'at difficult stage' in internet regulation

April 20th, 2010

Self-regulation may be key to dealing with international privacy and Internet regulation Privacy, data exchange and the disparity in country laws regulating the internet in Latin America emerged as key issues affecting everyone from cell phone provider Nokia to payment companies like Visa and Mastercard, from internet firm Yahoo to courier FedEx, at WorldCity’s Government Affairs Connections event on April 16. “Latin America is at a difficult stage because there is not much regulation on these issues, unlike in the United States and Europe,” said Jose Martinez, Senior Director of… Read More