Avaya was a sponsor of the 2003 World Cup, hoping to take advantage of one of the largest global audiences. “A lot of people thought we were a Chinese watch manufacturer,” joked Andrea Padilla, the marketing director for Avaya’s Caribbean and Latin America operations, at WorldCity’s Marketing Connections event on Jan. 22. “It told us we had an issue.” Padilla was the discussion leader at the event, which is held six times per year and sponsored by HP. It is exclusively for marketing directors working for multinationals in South Florida.… Read More
WorldCity
South Florida Executives
Segre founded the group and was re-elected to lead it.
Lexi Segre
Axiss Advertising President
Lexi Segré, principal of Miami-based Brand-Blaze and Axiss Advertising, was re-elected president of the Global Creative Network at the group’s annual meeting in San Juan, Puerto Rico. This will be her second two-year term as head of the organization she founded in 2007.
The seven member agencies are La Factoria (Argentina), BMD & Asociados (Colombia), Magik (Dominican Republic), Grupo FGP (Panama), Coimagen (Peru) and ViceVersa (Puerto Rico). Axiss Advertising is the network’s Miami presence.
“GCN serves clients who plan to expand into new markets, and support those who want to reach specific targets anywhere in the world. The benefits are substantial and particularly useful in today’s challenging economy,” said Segré.
The network’s member agencies serve clients such as Abbott Labs, Alpina, Bacardi, Banco Interamericano, Carrier, Golds Gym, Hard Rock Café, Hertz, Nestle, Sony, Universal Studios and Western Union.
Currently vice-chair of the Greater Miami Chamber of Commerce’s marketing committee, Segré is a past-president of Women in International Trade’s Miami-chapter and is active in the University of Miami’s Business School mentor program.
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