In marketing a brand around the world, it’s a tough balancing act to build a consistent global image but also adapt to the special needs of local markets. Matt Rothschild, marketing chief for phone maker Nokia in Latin America, explored the challenge at WorldCity’s Marketing Connections, seeking to tips to best navigate between headquarters’ top-down push for global efficiency and local office calls for bottom-up innovation. “I’m in the middle of a sandwich — in a regional role,” said Rothschild, drawing nods and helpful insights from fellow Latin American regional… Read More
WorldCity
South Florida Executives
Discovery's Henry Martinez is one of three members of WorldCity's CEO Club Advisory Board
Henry Martinez
Discovery Networks Executive Vice President, Latin America
WorldCity announced today that it has appointed Henry Martinez, Executive Vice President and Managing Director, Latin America, Discovery Networks, to serve as one of the first three members of the CEO Club Advisory Board.
At the same time, WorldCity announced it has appointed two other members to the CEO Club Advisory Board, Liz Alicea-Velez, Executive Vice President of Latin America and the Caribbean for Wester Union, and James Hogan, the Senior Managing Director, Latin America, for Medtronic. WorldCity also appointed three members to the new advisory boards for HR Connections, Government Affairs Connections and Marketing Connections.
Martinez and the other 11 board members will be responsible for overseeing the growth and projection of their specific event series, all relatively new, and in helping WorldCity create the first “Best Practices Manual” for Latin America.
“Henry brings to this endeavor a creativity and experience that will really be valuable as we work to make the CEO Club and the Best Practices Manual soar,” said WorldCity President Ken Roberts. “He also understands, having watched us over the years, what we are trying to accomplish with South Florida’s multinational community.
“Henry’s spirit and desire to make things both enjoyable and profitable for those involved will be welcomed
The CEO Club is held six times per year and open to anyone overseeing a multinational with either South Florida operations or an interest in Latin America.
The three advisory board members for Government Affairs Connections, open to public policy and government affairs executives at South Florida’s multinationals, are Malvina Longoria of MasterCard International, Don John of FedEx and Rafael Jaen Williamson of Chevron. It is held six times per year and sponsored by Fowler Rodriguez Valdez-Fauli and Chevron.
The advisory board members for HR Connections, which is also held six times per year and is for the top human resources executives at each of the roughly 1,100 multinationals in South Florida, are Zulay Ciffoni of Canon, Laura Quevedo of Diageo and Carlos Hernandez of American Airlines. It is sponsored by the Universit of Miami School of Business Administration.
The three board members for Marketing Connections, open to top marketing officials with the South Florida-based multinationals, are Cesar Sebrosa of A&E Ole Networks, Roberto Ricossa or Nortel and Bertha Merikanskas of LAN.
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