In marketing a brand around the world, it’s a tough balancing act to build a consistent global image but also adapt to the special needs of local markets. Matt Rothschild, marketing chief for phone maker Nokia in Latin America, explored the challenge at WorldCity’s Marketing Connections, seeking to tips to best navigate between headquarters’ top-down push for global efficiency and local office calls for bottom-up innovation. “I’m in the middle of a sandwich — in a regional role,” said Rothschild, drawing nods and helpful insights from fellow Latin American regional… Read More
WorldCity
South Florida Executives
Senatore, formerly CEO of Benetton USA
Fabrizio Senatore
Aktiva Trade Consulting President
Fabrizio Senatore, the CEO of Benetton’s Miami Beach-based United States operations, has left the Italian retailer to found his own consulting company, Aktiva Trade Consulting.
Senatore, who speaks four languages and has worked on three continents over the course of his retailing career, has decided he would like to stay in the Miami area. Benetton is not currently filling the position.
Before becoming CEO of Benetton’s United States operations, the Italian native was director of export sales, with responsibility for more than 2,500 locations. He joined the company in 2004 as sales manager for the brands, UCB, the children’s brand 012 and Sisley.
Prior to joining Benetton, Senatore spent eight years with the German retailer bofrost, as retail controller and then planning and development manager in Germany and Italy. Prior to that, Senatore was with Stefanel, eventually working his way up to president of Stefanel Korea, where he “relaunched†the Stefanel brand, in one of the most important foreign markets while managing an office of more than 100 employees.
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