Avaya was a sponsor of the 2003 World Cup, hoping to take advantage of one of the largest global audiences. “A lot of people thought we were a Chinese watch manufacturer,” joked Andrea Padilla, the marketing director for Avaya’s Caribbean and Latin America operations, at WorldCity’s Marketing Connections event on Jan. 22. “It told us we had an issue.” Padilla was the discussion leader at the event, which is held six times per year and sponsored by HP. It is exclusively for marketing directors working for multinationals in South Florida.… Read More
WorldCity
South Florida Executives
Shaffer will be one of four speakers at WorldCity's Global Connections event focused on health care
Penny Shaffer
Blue Cross Blue Shield of Florida Market President, South Florida
Penny Shaffer, Market President, South Florida, of Blue Cross Blue Shield, and a veteran of multinationals working in Latin America, will be one of four panelists at WorldCity’s next Global Connections event, Sept. 28.
The focus of the event will be health care in Latin America and the Caribbean, and will also feature Jim Hogan, vice president, Latin America for Medtronic; Carlos Alonso, president, Latin America, Baxter Export; and Al Merritt, founder, MD International.
Before joining Blue Cross in 2006, Shaffer served as AT&T’s Vice President of Global Services for the Americas region, which included Canada, the Caribbean and Latin America. Throughout her 26 years at AT&T, Penny held various positions including responsibilities in sales, service, quality management and global operations. Internationally, she has lived and worked in Dublin, Madrid, and Mexico City.
Global Connections is an event series for South Florida’s multinational community. It is sponsored by Florida International’s Chapman Graduate School of Business and Discovery Networks, U.S. Hispanic and Latin America.
Global Connections events are held 10 times per year, from 8-9:30 a.m., at the Hotel Sofitel. For more information, contact Tak Takasu, WorldCity’s director of Community, at ttakasu@worldcityweb.com.
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