In marketing a brand around the world, it’s a tough balancing act to build a consistent global image but also adapt to the special needs of local markets. Matt Rothschild, marketing chief for phone maker Nokia in Latin America, explored the challenge at WorldCity’s Marketing Connections, seeking to tips to best navigate between headquarters’ top-down push for global efficiency and local office calls for bottom-up innovation. “I’m in the middle of a sandwich — in a regional role,” said Rothschild, drawing nods and helpful insights from fellow Latin American regional… Read More
WorldCity
South Florida Executives
Emre Memecan
Microsoft Senior HR Manager
Mircosoft’s Emre Memecar, senior manager in Human Resources for Microsoft Latin America, will lead the discussion at WorldCity’s next HR Connections event, on May 6.
Memecar joined Microsoft’s Latin America operation in Fort Lauderdale in September 2009, coming from his native Turkey, where he was the Regional Compensation and Benefits lead for Microsoft, as part of its Europe, Middle East, Africa region. He was there for four years.
WorldCity’s HR Connections, held six times per year, is a roundtable discussion for Human Resources directors working for multinationals with office in South Florida.
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