In marketing a brand around the world, it’s a tough balancing act to build a consistent global image but also adapt to the special needs of local markets. Matt Rothschild, marketing chief for phone maker Nokia in Latin America, explored the challenge at WorldCity’s Marketing Connections, seeking to tips to best navigate between headquarters’ top-down push for global efficiency and local office calls for bottom-up innovation. “I’m in the middle of a sandwich — in a regional role,” said Rothschild, drawing nods and helpful insights from fellow Latin American regional… Read More
WorldCity
South Florida Executives
Christine Humphrey
Fuerst Humphrey Ittleman Partner
Christine Humphrey, a partner in the Miami law firm Fuerst Humphrey Ittleman, was a panelist at the nation’s largest seafood event last month, the International Boston Seafood Show.
Humphrey, a former U.S. Food and Drug Administration compliance officer, was one of the experts chosen to serve on a panel entitled “Changes in Food Safety for 2009: How Will Your Company be Affected?” Other panelists included the FDA’s director of the Division of Import Operations and Policy, Domenic Veneziano; the director of Certified Laboratories, Martin Mitchell; and Global Aquaculture Alliance President and co-founder, Dr. George Chamberlain
Food safety has been in the news recently, with several highly publicized cases, including seafood imports from China peanut butter originating in Georgia. There are more than two dozen bills in various stages of development in the U.S. Congress related to food safety programs.
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