Avaya was a sponsor of the 2003 World Cup, hoping to take advantage of one of the largest global audiences. “A lot of people thought we were a Chinese watch manufacturer,” joked Andrea Padilla, the marketing director for Avaya’s Caribbean and Latin America operations, at WorldCity’s Marketing Connections event on Jan. 22. “It told us we had an issue.” Padilla was the discussion leader at the event, which is held six times per year and sponsored by HP. It is exclusively for marketing directors working for multinationals in South Florida.… Read More
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