In marketing a brand around the world, it’s a tough balancing act to build a consistent global image but also adapt to the special needs of local markets. Matt Rothschild, marketing chief for phone maker Nokia in Latin America, explored the challenge at WorldCity’s Marketing Connections, seeking to tips to best navigate between headquarters’ top-down push for global efficiency and local office calls for bottom-up innovation. “I’m in the middle of a sandwich — in a regional role,” said Rothschild, drawing nods and helpful insights from fellow Latin American regional… Read More
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International Trade Consortium
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The ITC’s vision is to promote and strengthen Miami-Dade County as an international trade and cultural center.
Miami-Dade County is a world class metropolitan area at the crossroads of the Western Hemisphere with a superior infrastructure for international trade; an excellent business climate; international financial services, and a rich cultural diversity which makes it the logical platform for trade with Latin America and the Caribbean.
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